In an effort to make omni-channel retailing more appealing to customers, many retailers have taken to experiential retailing — revamping the in-store experience to keep the customer happy and loyal, which, in turn, improves sales. In our last issue of Retail Executive, I talked about the why behind the need to focus on the customer experience in 2018. Here’s the how.
Pooja Agarwal, VP of operations at Birchbox, explains her career path and how the pioneer of the subscription model remains on the cutting edge of the customer experience.
One of my fondest childhood memories is going “downtown” to Wilkes-Barre, PA, with my grandmother. Every now and then, she and I would take the bus to “the Square,” a colloquial name for the center of town, to go to Boscov’s, where we’d spend an hour or two shopping. Our first stop was the kids’ section, followed by shoes and handbags. Once in a great while, she’d surprise me by taking me to the salon inside the store to get a French braid in my hair. On our way out, we’d stop at the food stand on the bottom floor to buy popcorn to eat on the bus ride home.
Alexis DePree, VP global supply chain, customer fulfillment at Amazon, explains how her leadership style helps her team operate the e-commerce giant’s complex logistics empire.
Based on its 2017 “Total Retail Survey,” which surveyed more than 24,000 shoppers, PwC developed 10 areas retailers should consider investing in to stay ahead of the competition.
In a one-on-one Q&A with Rebecca Minkoff ’s CEO and cofounder, Uri Minkoff , it’s clear why he is a highly sought-after luminary on the nexus between fashion, retail, and emerging technologies.
Erik Caldwell, SVP of supply chain and digital operations at Hudson’s Bay Company, talks making omni-channel fulfillment profitable, capacity concerns, and the A-word.
In today’s customer-engagement race, seasoned retailers have come to understand the value and opportunity startups offer.
Ever since I returned from ShopTalk, I’ve dedicated time to learning more about the startups that exhibited at the show, as well as others in incubation labs around the country. You’ll read more about startups in the May/June issue of Innovative Retail Technologies.
Our friend, Miya Knights, global retail technology director at Planet Retail, in partnership with Digimarc, just released an insightful report titled, “Harnessing the Power of Digital Transformation: The Ultimate Retail IT Therapy.” In her report, Knights explains the importance of harnessing digital transformation in omni-channel retailing. She writes, “Only through the digital modernization of their own automated systems will retailers truly be able to grow sales efficiently and enrich shopper engagement effectively at any and every physical and digital touch point.”
