Magazine Article | January 2, 2018

Ask The Board

Source: Retail Executive

Q: Neiman Marcus’ “digital first” strategy is all over the news. Please explain what it is and how it will improve the business.

A: OUR DIGITAL FIRST STRATEGY is focused on leveraging the latest in software and technology to deepen and enhance engagement with our online customers. Along those lines, we are testing unique programs and exclusive online services. One example is the online stylist program we are currently testing.