Magazine Article | October 20, 2017

Betting Big On Birchbox

Source: Retail Executive

By Erin Harris, editor-in-chief

Pooja Agarwal, VP of operations at Birchbox, explains her career path and how the pioneer of the subscription model remains on the cutting edge of the customer experience.

Birchbox was founded seven years ago by Hayley Barna and Katia Beauchamp, who envisioned a way for customers — just like themselves — to easily and efficiently try, learn about, and purchase beauty products online. They combined monthly deliveries of personalized samples with original editorial and an exciting e-commerce shop. The company is officially profitable, and that means scalability for senior executives such as Pooja.