Magazine Article | October 20, 2017

Consumer Trust In A World Of IoT

Source: Retail Executive

By Dr. Leslie Ament, Retail, Wholesale & Distribution Research Team Leader, Center for Industry Research & Insights (C&IP), Deloitte Services LLP

Eager to reap the benefits of stronger customer relationships and improved product experiences, businesses are often making digital innovation a top strategic priority. Many, however, are not balancing the remarkable benefits of digital transformation with the potential for increased cyber risk — particularly when it comes to the impact potential breaches can have on the delicate balance of trust today’s retailers have with their customers.