By Rubin Ho
Good news for retailers: Mastercard SpendingPulse recently reported that U.S. year-end holiday retail sales rose 4.9 percent over last year, making it the best holiday season since 2011. What’s more, overall holiday buying set a new record for dollars spent.
While the report acknowledges that the U.S. economy was a bolstering factor, the real winners are the retailers who innovated ways of engaging holiday shoppers, from timing to delivery to merchandising. More so than other years, retailers understood — and delivered — on consumer preferences.