Magazine Article | March 1, 2018

Inside QVC's Digital Domination

Source: Retail Executive

By Erin Harris, editor-in-chief

Worldwide, QVC engages shoppers over 15 broadcast networks reaching more than 360 million homes, seven websites, and 195 social pages. Founded in 1986 by Joseph Segel and headquartered in West Chester, PA, QVC, an $8.7 billion business with broadcast operations in the U.S., Japan, Germany, U.K., Italy, France, and a joint venture in China, combines the best of retail, media, and social to create an extremely engaging shopping experience. In the U.S. alone, QVC presents on average 770 products on-air every week, approximately 23 percent of which have not been presented previously. In Q3 2017, QVC’s e-commerce channel was 48 percent of consolidated global revenues and 54 percent of U.S. revenues, with mobile accounting for 64 percent of global e-commerce orders and 63 percent of U.S. e-commerce orders. Mary Campbell, chief interactive experience officer, explains how QVC continues to create and enhance seamless, memorable digital experiences for its 13 million customers.