Deep Dive
The Truth About The Border Adjustment Tax

Tax reform should promote growth, job creation, and fairness. However, the House Republican “border adjustment tax” proposal would do nothing of the sort. Instead, the proposal would impose a 20 percent tax on all imported goods. This tax, which would collect $5.7 trillion over 10 years, would be largely paid by American families in the form of higher prices for the goods they need.

Industry Insights
The World Of Retail According To Uri Minkoff

Rebecca Minkoff’s CEO and co-founder, Uri Minkoff, makes it clear in a one-on-one Q&A with Retail Executive why he is a highly sought-after luminary on the nexus between fashion, retail, and emerging technologies.

Innovation Insights
Immersive Brands: The Highest Level Of Brand Equity

Immersive brands trigger a deep sense of love for the brand and what it means in the customer’s life. These brands occupy a special place in a customer’s heart and mind that is uplifting to the human spirit. Their trust, expectations, and advocacy for the brand can be so high that customers reach a point of vulnerability.

Customer Engagement
Chatbots In Retail: 7 Ways To Ensure Success

Eventually and inevitably, chatbots will disrupt how retailers engage with consumers, triggering a long-term paradigm shift in how consumers will interact with machines. It’s important, therefore, for retailers to consider what degree of investment in the solution will provide the optimal outcome in customer satisfaction and deliver a superior customer experience. They also must ensure the chatbots are aligned to their overall business strategy to safeguard their enterprises economically.

Connect With Retail Executive:
   LinkedIn    Twitter