By Matthew Seitz, Head of Retail Insights and Analytics, Google
Digital influence, store-level insights, organization, and scale and automation drive offline/online success.
Leonardo DaVinci said, “The noblest pleasure is the joy of understanding.” For years retailers have been measuring the internet’s impact on customers. In this difficult year, they are putting this knowledge into action. Retailers are succeeding through (i) better measurement, (ii) store-level insights, and (iii) scale and automation. They are also making key organizational changes needed to succeed.