Magazine Article | August 29, 2017

Pandora Courts Retailers With Data Points

Source: Retail Executive

By John Gregory, Retail Head of Industry, Pandora

Streaming services like Pandora deliver real-time, personalized audio advertisements to your customers via carefully curated listener data.

The human species has a long history with music entertainment. After solving the most immediate need for food, shelter, and the warmth of fire, discovering a means to celebrate that achievement was likely the next important development for cave people.