By Robert Hetu, Retail Research Director, Gartner
Artificial intelligence (AI) is not a silver bullet but is an important part of the future of retail.
Retailers find themselves caught in a competitive battle royal as the existential crisis heats up to a fever pitch. Differentiation through a combination of services and products must be delivered to the individual customer across hundreds or thousands of locations and channels. Enter artificial intelligence, a gleaming machine that can solve all that ails retail. The hype around AI is palpable and so is the mystery associated with it. AI is not a silver bullet, but the technologies that typically comprise it should be part of the retail road map toward digitalization.