Magazine Article | January 2, 2018

5 Recommendations For Incorporating AI Into The Business

Source: Retail Executive

By Robert Hetu, Retail Research Director, Gartner

Artificial intelligence (AI) is not a silver bullet but is an important part of the future of retail.

Retailers find themselves caught in a competitive battle royal as the existential crisis heats up to a fever pitch. Differentiation through a combination of services and products must be delivered to the individual customer across hundreds or thousands of locations and channels. Enter artificial intelligence, a gleaming machine that can solve all that ails retail. The hype around AI is palpable and so is the mystery associated with it. AI is not a silver bullet, but the technologies that typically comprise it should be part of the retail road map toward digitalization.