Magazine Article | October 20, 2017

Retail Apocalypse Vs. Retail Transformation

Source: Retail Executive

By Perry Kramer, Vice President and Practice Lead, BRP

For retailers who are not well into their transformation to a ubiquitous, real-time retail customer journey, the key to survival is to redouble their efforts before the competition puts them out of business.

With a flurry of bankruptcies and store closure announcements in 2017, the “Retail Apocalypse” phrase has become the topic of many conversations. While the doom and gloom of an apocalypse is not likely to be a reality, there is no argument that change, turmoil, and disruption is reshaping the world of retail.