By Sucharita Mulpuru-Kodali, serves eBusiness & Channel Strategy Professionals, Forrester
Based on survey data from Retail Executive’s audience, retail executives cannot rest on their laurels when it comes to quantifiable, radical transformation.
In the last year, there has been no shortage of culprits blamed for the poor state of retail: the growth of online sales, Amazon, changes in consumer consumption, product deflation, declines in mall traffic, the state of Sears, even the election of Donald Trump. One notable omission from that list, however, is the baffling optimism of retailers and the subsequent dismissal of radical transformation as a path to survival.
I conducted a survey with Retail Executive this past summer to measure the current sentiments of retail companies.