By Amy Vener, Retail Vertical Strategy, Pinterest
The best retailers will embrace new digital tools that make it easier to personalize every encounter from that first moment of inspiration to finally taking action.
Whether you work for an e-commerce brand, mass retailer, or the next great direct-to-consumer business, we can all agree that today’s consumers have more options than ever before. And as a result, brand loyalty is waning, consumer tolerance is low, and expectations are high. Today’s consumer is conditioned to expect tailored, visual, shopping experiences — online, in-store, and at their doorstep.