Magazine Article | January 2, 2018

The Rise Of Experiential Retailing

Source: Retail Executive

By Erin Harris, editor-in-chief

In an effort to make omni-channel retailing more appealing to customers, many retailers have taken to experiential retailing — revamping the in-store experience to keep the customer happy and loyal, which, in turn, improves sales. In our last issue of Retail Executive, I talked about the why behind the need to focus on the customer experience in 2018. Here’s the how.