Articles by Erin Harris

  1. Startups – From Gamble To Sure Thing
    4/19/2017

    In today’s customer-engagement race, seasoned retailers have come to understand the value and opportunity startups offer.

  2. Pay Attention To Startups And D2C
    4/6/2017

    Ever since I returned from ShopTalk, I’ve dedicated time to learning more about the startups that exhibited at the show, as well as others in incubation labs around the country. You’ll read more about startups in the May/June issue of Innovative Retail Technologies.

  3. Ensuring End-To-End Digital Transformation
    3/8/2017

    Our friend, Miya Knights, global retail technology director at Planet Retail, in partnership with Digimarc, just released an insightful report titled, “Harnessing the Power of Digital Transformation: The Ultimate Retail IT Therapy.” In her report, Knights explains the importance of harnessing digital transformation in omni-channel retailing. She writes, “Only through the digital modernization of their own automated systems will retailers truly be able to grow sales efficiently and enrich shopper engagement effectively at any and every physical and digital touch point.”

  4. A CFO’s Take On FLSA Changes
    10/21/2016

    With the Fair Labor Standards Act (FLSA) December 1st deadline looming, most retail executives are keenly aware of and concerned about how the overtime regulations will affect their employees and their businesses.  Come December 1, the new salary requirements will apply to the FLSA’s executive, administrative, and professional exemptions. Employees who do not meet the new salary requirements when the final regulations become effective will no longer qualify for one of these exemptions, which means they will have to be paid overtime compensation when they work more than 40 hours in a work week.

  5. It’s Time To Get Serious About AI
    10/20/2016

    Used effectively, AI can shape all aspects of the retail organization from supply chain to e-commerce to marketing.

  6. A Q&A With Neiman Marcus’ Scott Emmons
    10/5/2016

    One of my favorite parts of my job is talking to forward-thinking retail executives about what they’re working on, the innovative projects they’re leading, and where retail goes from here. As such, I recently had the opportunity to catch up with Scott Emmons, Head of the Innovation Lab at Neiman Marcus about the future of retailing. Scott has his finger on the pulse of innovation in retail, and he offered thoughtful responses that you’ll surely find valuable.

  7. Know Thy Demographic
    8/17/2016

    Knowing the customer means many things; for example, it means offering her the personalized, pleasant shopping experience that accommodates her shopping style, be it face-to-face, online, over the phone, or via mobile engagement. It means offering flexible fulfillment options. It also means knowing your target audience, the demographics of the specific segment of the population with shared characteristics that draw them to your brand.

  8. Unprepared For Mobile Commerce
    6/17/2016

    I’ve spent a lot of time on the road over the past several weeks attending various industry events, and one of the major topics discussed at all of them has been the evolving role of personalization in omni-channel retailing.

  9. An Ongoing Workforce Issue: Making Millennials Stay
    4/19/2016

    You’ve read time and again that Millennials want to be aligned with companies that value and promote work/life balance as well as maintain an ethical social conscience and an unwavering commitment to philanthropy. Yet Millennials have a reputation for being flight risks when it comes to their jobs. So, beyond a flexible schedule and an altruistic work environment, what else is there? What are some other things retailers can do to make ‘em stay?

  10. Location-Based Marketing Tech Spending On The Rise
    3/17/2016

    Location-based technologies continue to help retailers build brand advocates and deliver contextually relevant messaging to customers. Indeed, The Location Based Marketing Association (The LBMA) just released its Global Location Trends Report, which is based on the findings from an online study conducted in the United States, Canada, Germany, the United Kingdom, and Singapore. Owners/co-owners, CEO/Presidents, CMOs, and Marketing Managers participated in the online survey to share their current usage and investments in location-based marketing as well as future goals on implementing this technology.